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He belittled waitresses, hotel clerks, receptionists, secretaries, and nurses. His targets were everyone around him: girlfriends, buddies, business partners, teams, and staff. He was manipulative, obnoxious, rude, nasty, cruel, and indifferent. And if that didn't work, he started weeping. If that didn't work, he screamed at them. If that didn't work, he bullied people with vicious personal insults. In arguments, he switched positions without pause or admitting that he has switched positions. Involved in a number of cults, Jobs learned to use an intense, silent stare to intimidate others. Starting in high school and through his early twenties, Jobs fell into the California 60s and 70s counterculture haze of drugs and fring religions. Okay, first, what about him as a person? What aspects of his personality produced his success? Isaacson's book is filled with many stories about how Jobs' interacted wtih other people. Apple is successful: how did it get there? What can we learn from Jobs' life? What was his business method? What can we learn from this book? The second half is a bit of a standard corporate biography. That covers the early days where Wozniak and Jobs created Apple and all the fun happened. If you don't want to read the whole thing, then at least read the first half, up to the photos.
I've heard some of these, and I've heard many more from friends at Apple.Īlthough it's 630 pages, it's a quick read. Isaacson's book has many stories about Steve Jobs. Jobs lived a few miles away and he's also buried within walking distance of my house. Once, two tables over, he was talking with Muhammad Ali. I often went to visit friends at Apple and he'd be in the lunch room. On weekends at a nearby café, we often saw him and his wife having breakfast.